Testimonials
Scott Reid (President & CEO @ Dormeo North America)
Dormeo brought Nick on to the Team about a year ago and it has been transformational. Nick brings a large network of best in practice vendors to the table and has been instrumental in analysing our data to determine the best media mix to maximize ROI and minimize Customer Acquisition Costs. Nick is easy to work with, passionate about what he does and has fit in with our team effortlessly.
His operations management skills have also been an asset with the optimization of our multiple call centers to ensure that each of our customers are provided with personalized best in class service and that our customer journey is mapped out so we can ensure it is fully managed. Our weekly KPI reporting has improved exponentially since adding Nick to the team.
I highly recommend him, specially if you are looking to grow or scale your D2C campaign. Nick is a reliable seasoned performance marketing veteran.
Pershant Mehta (Founder & CEO @ Luminess Cosmetics)
It is with great confidence and respect that I recommend Nick, who began his journey with Luminess Cosmetics in 2010 overseeing our retail/B2C operations. Over time, he transitioned into our direct marketing division as a key leader in our TV performance marketing team, working closely with me as CEO.
Nick was instrumental in building Luminess’ television-driven DTC business into a $100 million annual revenue stream. His dedication to delivering high-quality consumer experiences was unmatched.
What sets Nick apart is his owner-level mentality—he approaches every challenge and opportunity with the same care, passion, and accountability as a founder. His ability to work across media agencies, internal teams, and external partners was a cornerstone of our success. He consistently delivered performance improvements and operating efficiencies that drove long-term profitability.
Unlike many marketers, Nick stands out for his strategic business acumen—he deeply understands budgeting, ROI, and business performance at an executive level. He is a well-integrated stakeholder across all facets of performance marketing—from creative and media to business intelligence and customer service.
I recommend Nick without reservation and am confident he will bring immense value wherever he applies his talents.
Marcelo Moreno Bo (CEO @ Aromar)
Working with Nick and the Double Diamond VIP team was a pivotal move for us at a critical early stage.Their deep dive into every aspect of our business resulted in a focused, actionable strategic plan that brought much-needed clarity to our vision and goals.
They didn't stop at strategy — they rolled up their sleeves and guided us through a successful market test in Puerto Rico, helping us validate assumptions and identify new opportunities. Their hands-on optimization of our e-commerce platform and media mix significantly boosted our efficiency and performance. The strength of their media vendor network was an added bonus.
What truly sets them apart, though, is their proactive, collaborative spirit. They've consistently shown up as true strategic partners - responsive, aligned, and genuinely committed to our growth.
I highly recommend Double Diamond to anyone looking to scale their DTC brand and elevate their e-commerce strategy.
Eric Ludwig (CMO @ DCA Outdoor)
Nick is a builder. He builds and cultivates relationships, systems, processes, and teams. He cares deeply about people – those that work for him and the myriad partners he’s assembled through the years to support him. Nick is also one of the most strategic thinkers I’ve worked with. Patient and shrewd – as if moving pieces on a chess board – with action plans that are highly deliberate and methodical. Along with this strategic mindset, he’s a data-driven thinker, having embraced this management style before it came into fashion.
Before data extraction and assembly was easy, he understood the value of it, and used whatever means possible – brute force and manual processing – to surface information for the executive team to drive decisions.
Every organization should be so fortunate to have people like Nick who see something and pursue it without end, until value is unlocked and the people thrive. I’m sure Nick will continue to make an additional impact in the DTC industry, wherever and whenever he is.
Neal Topf (President @ Callzilla)
Nicolas is the quintessential example of a new breed of executive that deftly covers the spectrum of qualitative and quantitative, numbers and concepts, hard skills and soft skills, performance and people. Nicolas continues to impress me with the way he drives result and utilizes and creates methodologies to analyze data to optimize performance. Nick is incredibly multi-faceted in his ability to see a company in high definition and hone in on the operation of each and every element that influences performance, to exact a diagnosis on how to make the company and operation work like a Swiss watch.
Nick also combines a unique quality in his approach to people management, where his peers (direct reports, team members, suppliers, and customers/clients) have an incredible respect and admiration for his work. Nicolas is the new breed of executive that can be plugged in to any operation no matter where its located or no mater how far off it is from his core experience, and he will turn it in to an example of efficiency and profitability.
I look forward to working with Nicolas for many years to come and effortlessly recommend him as a professional and as an admired friend.
Ruben Hernandez (President & CEO @ IMP)
I have had the pleasure of working with Nicolas for several years. Over this time, Nick has displayed extreme professionalism and strong leadership skills that have contributed to his success. He is a pioneer in performance marketing and consumer engagement strategies that drive exponential growth.
Nick’s strategic, analytical, and creative expertise have provided the foundation for the implementation of new and innovative marketing strategies that have been instrumental in the success and growth of Luminess Air.
He is one of the top Omni-channel marketing experts in the industry with unique cross-channel attribution expertise. Nick’s passion for his work is inspiring and those who have the opportunity to work with him are fortunate.
Tony Besasie (CSO & CMO @ KI)
I had the pleasure of working with Nick for several years when he was running all of the D2C initiatives at Luminess. Nick is one of the most dedicated and hardworking professionals I have ever met. His vast knowledge and engaging personality, combined with his data-driven approach and leadership skills helped my team better service his company. He devours information and can processes volumes of data and make sense of it. He was always interested in hearing from my team and learning what tested well and not well and why? He respected their insights and asked insightful probing questions. Meetings with Nick were energizing, challenging, creative and thought provoking.
Nick is always learning and adding to his expert level knowledge in direct response, customer acquisition and retention strategies. His scoreboards and performance metrics are straight from a “beautiful mind” and he is always seeking to capitalize on opportunity and take measured risks. Nick is passionate about his work and he instilled that in his team. He mentored them, held them accountable and was the first to support and defend their recommendations.
Nick is a great thinker, optimistic, problem solver, mentor, supporter, with an engaging personality, and is enjoyable person to be with. We started with a business relationship that transformed into a friendship. I always look forward to our conversations.