Articles written by our CEO

Nick Pietropinto Nick Pietropinto

Scale Your D2C Brand Beyond the U.S.

Expand D2C into North America, targeting Canada & Mexico. Focus on bilingual experiences, omnichannel strategies, data-driven campaigns, and local media & vendors.

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Nick Pietropinto Nick Pietropinto

Go From SMART to SMARTER in 2024

In 2024, business leaders emphasize goal-setting. Despite recognizing its importance, many struggle due to poor implementation. "SMART-ER" goals may offer a solution, with data tracking as a key to success.

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Nick Pietropinto Nick Pietropinto

6 Reasons to Hire a Media Consultant

The times they are a-changin' for D2C brands: economic concerns, media shifts, and labor shortages pose challenges. Hiring a media consultant offers cost control, revenue growth, labor solutions, time savings, continual improvement, and agility.

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Nick Pietropinto Nick Pietropinto

Top 7 Opportunities (and Some Challenges) in D2C in 2024

In 2024, D2C faces challenges like cord-cutting and increased competition, but opportunities arise in CTV, AI, social shopping, YouTube, in-app ads, and a click-and-brick strategy. Success demands a flexible omnichannel approach.

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Nick Pietropinto Nick Pietropinto

The Secret to Filling the CEO/CMO Gap

D2C marketing complexity requires CMOs to align metrics with CEO goals. External analytical teams bridge communication gaps, offering actionable data for informed decisions and collaboration.

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Nick Pietropinto Nick Pietropinto

What to Do When Digital Marketing Hits a Wall

In a crowded digital marketing market, finding the right agency is crucial. Look for expertise, data-driven strategies, and a proven track record to effectively reach your target audience.

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